SVP Group

SVP Group is the global leader in the design, manufacture, and distribution of consumer and artisan sewing machines and accessories. The group was united in February 2006 when American equity firm Kohlberg & Company; owner of the Singer brand, acquired Swedish VSM Group; the parent company of the Husqvarna Viking and Pfaff brands. Today, management of the SVP Group is divided between the U.S. and Sweden.

Singer, founded in 1851, is one of world’s leading sellers of household sewing machines, with manufacturing facilities in Brazil and China, 10 overseas marketing operations and a network of third-party distributors selling products in more than 190 different countries.

VSM is the leader in the premium segments of its industry, with manufacturing facilities in Sweden and the Czech Republic, 16 sales companies and distributors in 57 countries with the world’s largest dealer network consisting of some 4,100 sales-points.

Our goal is to provide our distributors, customers, and consumers with industry leading products, education, and standards of service. As a group, we are better positioned to respond to the needs of consumers worldwide.