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News
  • New XL-550 Embroidery Machine

    We are happy to announce the launch of our new XL-550 Embroidery Machine. This machine has replaced the CE-150 & CE-350 and has lots of fantastic new features. Check out our brochure for more information.

  • SVP Group

    SVP Group is the global leader in the design, manufacture, and distribution of consumer and artisan sewing machines and accessories. The group was united in February 2006 when American equity firm Kohlberg & Company; owner of the Singer brand, acquired Swedish VSM Group; the parent company of the Husqvarna Viking and Pfaff brands. Today, management of the SVP Group is divided between the U.S. and Sweden.

    Click here for more on the group

Events
  • Shows:

    Come Visit us at the shows to view our machines and benefit from the amazing specials we have on offer:

    The East Coast Radio House & Garden Show
    Durban Exhibition Centre, Durban
    Friday 28th June to Sunday 7th July 2013
    Stand W51 Main Hall
    www.housegardenshow.co.za

    The Creative Craft Show
    Emperor’s Palace, Johannesburg
    Friday 28th June to Sunday 30th June 2013
    Stand 115
    www.creativecraftexpo.co.za

    The Spring Show
    Tshwane Events Centre, Pretoria
    Wednesday 8th August to Sunday 1st September 2013
    Stand L13
    www.thespringshow.co.za

    International Quilt Convention
    Emperor’s Palace, Johannesburg
    Friday 6th September to Sunday 8th September 2013
    Stand A15
    www.iqcafrica.com

    Homemakers Expo
    Durban Exhibition Centre, Durban
    Thursday 3rd October to Sunday 6th October
    Stand D15
    www.homemakersonline.co.za